PEERING THROUGH THE DIGITAL KEYHOLE
We are now in the third decade of the millennium with the covid crisis in tow. So let’s peer through the digital keyhole to figure –out how certain technology trends will evolve in the future.
Is Protecting Customer’s Attention the new Oil?
In 2006, when Clive Humby the British Mathematician coined the phrase “data is the new oil”, the business world was entering the era of data analytics. With the world’s population fast adopting social media channels, it’s a no-brainer that marketers are using analytics to gnaw at the customer’s attention. The website blacklingo states that the average person has 8.6 social media accounts in 2020, up from 4.8 in 2014.
With the increasing bombardment of social media messages taking a toll on subscriber’s attention span there are bound to be changes in this ecosystem. It’s perhaps possible that themes such as privacy and transparency will bounce back.
Feel at home with Work-From-Home
In the pre-Covid era, work-from-home was adopted by select organizations and mostly by IT companies. But owing to the Covid situation, work-from-home has now become widespread phenomena. Though a large part of the work force will go back to the in-office way of working, business leaders who’ve seen the value of the WFH model will find ways to embrace it.
Technologists will create solutions that will allow employers to adopt WFH models that give employees the flexibility without compromising on productivity.
Competition in the App World
As per John Koetsier senior contributor at Forbes.com there are over 8.9 million mobile apps in the world. While app development will continue progressing at a fast pace, apps in the similar space would face challenges after reach a substantial customer base. The fight for the smart screen’s real estate space will heat-up leading to re-thinking.
App users will start searching for micro-benefits such as amazing user experience, faster payments, better reporting etc. App designers will have to think out-of-the box to increase user engagement. On the business side, customer attrition pressures could lead to collaboration among businesses.
BOTs are the new employees
The Covid crisis has taught organizations business continuity lessons the hard-way. Businesses realized the limitations of the human workforce making them sit-up and think of alternates. Software BOTs provide a strong alternative to organizations that are at risk due to high dependency on the human workforce.
Software BOTs have already proven their mettle in automating manual tasks. Industries such as Banking, Insurance, Healthcare, Logistics etc. rely on Software BOTs to convert physical documents to structured data; manage bulk data entry; interface across diverse systems and a lot more. In this decade, the human workforce will be augmented by the software BOTs.
As the decade unfolds, it will be interesting to see which of these trends gets a foothold in the future.